- data ware house extend the transformation of data into information
- in the 1990's executives became less concerned with the day-to-day business operations and more concerned with overall business functions
- the data warehouse provided the ability to support decision marking without disrupting the day- to-day operations
data warehouse fundamentals
- data warehouse - a logical collection of information, gathered from different operational database that support business analysis activities and decision making task
- the primary purpose of a data warehouse is to aggregate information throughout an organization into a single repository for decision making purpose
- extraction, transformation, and loading (ETL) - a process that extracts information from internal and external databases, transform the information using a common set of enterprise definitions, and loads the information into a data warehouse
- data mart - contains a subset of data warehouse information
multidimensional analysis and data minig
- databases contain information in a series of two-dimensioanl tables
- in a data warehouse and data mart, information is multidimensional, it contais layers of columns and rows
- dimension - a particular attribute of information
- cube - common term for the representation of multidimensional information
- data mining - the process of analyzing data to extract information not offered by the raw data alone
- to perform data mining users need to dat mining tools
- data mining tool - uses a variety of techniques to find patterns and relationships in large volumes of information and infers rules that predict future behavior and guide decision making
information cleansing or scrubbing
- an organization must maintain high quality data in the data warehouse
- information cleansing or scrubbing - a process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information
business intelligence
- business intelligence - information that people use to support their decision making efforts
- principle BI enblers include:
- technology
- people
- culture
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